SKIMS, the alluring intimates brand by Kim Kardashian, just released a Valentine's Day lingerie campaign and fans of the company might recognize the two women sporting the romantic undies and bras. For its marketing strategy, SKIMS taps Beatrice Grannò and Simona Tabasco who are also known as Mia and Lucia, the beloved heroines of The White Lotus' second season. Much like in the show, their relationship is electrifying which isn't a surprise because Grannò and Tabasco have been "besties for over a decade." The two showcase a range of playful and heart-adorned silhouettes in the Valentine's Day lingerie campaign and this project is a great example of how branding strategies and pop culture can go hand-in-hand to generate hype.
SKIMS' Valentine's Day lingerie collection is expected to be available to consumers on January 26th.
Valentine's Day Lingerie Collections
SKIMS Taps White Lotus Stars for Its Valentine's Day Campaign
Trend Themes
1. Pop Culture Brand Collaborations - SKIMS' successful collaboration with The White Lotus highlights the potential for brands to team up with popular shows or personalities to increase exposure and sales.
2. Lingerie Campaigns - The release of SKIMS' new Valentine's Day lingerie campaign reflects the ongoing demand for intimates as a popular and profitable consumer product.
3. Inclusive Sizing - SKIMS' emphasis on inclusivity in sizing is a disruptive innovation opportunity for brands looking to tap into the underserved market of diverse body types.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry is ripe for disruptive innovation opportunities in the areas of pop culture branding, lingerie campaigns, and inclusive sizing.
2. Entertainment and Media - Entertainment and media industries have the potential to capitalize on the popularity of shows and personalities in collaborations with fashion and apparel brands.
3. Retail - Retail companies can innovate their offerings by prioritizing inclusive sizing options and diversifying their product lines to include intimates and lingerie.