Michigan-based advertising agency, Valassis Digital, has recently released a new Facebook Messenger chatbot designed to help potential buyers find the perfect car without having to spend hours on a lot. The decision to create this bot came from the need to blend the physical world with the digital one and to generally improve customer experience when automotive shopping.
Users will not be able to buy vehicles off the Valassis Digital chatbot but the bot can show nearby dealerships, as well as their respective inventories. The Valassis Digital chatbot can also estimate the trade-in value of a car, set up test drive appointments and schedule service appointments. A partnership with TransUnion also allows the chatbot to secure a pre-qualified loan for users by checking their credit history.
Car-Buying Chatbots
The Valassis Digital Chatbot Can Help Find the Best Car for Any User
Trend Themes
1. Automotive Chatbots - Integrating chatbots into the automotive industry can improve customer experience and reduce time spent on buying a car.
2. Digital-physical Integration - The trend of blending the physical world with digital technology offers an opportunity to improve customer experience in industries like automotive sales.
3. Pre-qualified Loans - Partnering with companies like TransUnion to offer pre-qualified loans through chatbots can streamline the car buying process for customers.
Industry Implications
1. Automotive Sales - Integrating chatbots in the automotive industry can help customers quickly find the car they are looking for and improve the overall buying experience.
2. Digital Advertising - Valassis Digital's success with their car-buying chatbot shows the potential for chatbots and artificial intelligence in digital advertising.
3. Financial Services - Partnering with chatbots to offer pre-qualified loans, like Valassis Digital's partnership with TransUnion, can improve the customer experience and streamline processes in the financial services industry.