Needless to say, the efficient COVID-19 vaccination delivery is of interest to many parties—from those who just want to see their friends under normal circumstances to business owners who have been struggling during government-imposed lockdown orders. In the UK, one particular craft brewer is being extra productive in this space.
BrewDog is currently in talks with the UK Minister for Vaccine Deployment Nadhim Zahawi and First Minister of Scotland Nicola Sturgeon. The number one topic on the agenda is how BrewDog's venues and staff could be used to help expedite the COVID-19 vaccination delivery. Of course, the business is planning to offer its space in kind. In addition to this, CEO James Watt, rather cheerfully, added that anyone who gets a vaccine at the establishment will get a special commemorative beer.
Vaccination Center-Hosting Restaurants
Brewdog Wants to Speed Up Vaccination Delivery
Trend Themes
1. Vaccination Hospitality - The trend of offering vaccinations at hospitality venues to facilitate vaccine delivery and encourage customer loyalty presents an opportunity for innovation in the hospitality industry.
2. Commemorative Promotions - The trend of offering special promotions to individuals who receive vaccinations at a business presents an opportunity for disruptive innovation in the food and beverage industry.
3. Collaborative Vaccination Efforts - The trend of businesses partnering with government agencies to promote and facilitate vaccination delivery presents an opportunity for innovation in public-private partnerships.
Industry Implications
1. Hospitality - The hospitality industry can provide unique vaccination experiences that promote vaccine delivery and customer loyalty.
2. Food and Beverage - The food and beverage industry can offer special promotions to individuals receiving vaccinations, driving customer traffic and brand recognition.
3. Public Policy - The public policy industry can foster public-private partnerships aimed at promoting vaccination delivery and supporting struggling businesses.