It is easy to wonder why there aren't more online-exclusive fashion editorials like the V Magazine 'Overworld' one while browsing through it. An amazing series of animated gifs, it not only incorporates Super Mario-inspired backdrops in each still, the model Vanusa Savaris has a fun time interacting with each scene as well. For instance, she repeatedly punches the classic coin box and jumps to avoid getting knocked over by a red Koopa Troopa.
Conceived and shot by talented photography and animation duo Pamela Reed and Matthew Rader of Reed + Rader, the V Magazine Overworld online editorial is playfully retro. Eclectically and eccentrically styled by Aki Maesato, it features designs from Balenciaga, Thom Browne and Sonia Rykiel.
Gamer Fashion Animations
The V Magazine 'Overworld' Online Editorial is Inspired by Super Mario
Trend Themes
1. Online-exclusive Fashion Editorials - The rise of online-exclusive fashion editorials allows for more innovative and interactive storytelling through unique mediums like animated gifs.
2. Super Mario-inspired Fashion - The incorporation of Super Mario-inspired backdrops and elements in fashion editorials creates a nostalgic and playful aesthetic that resonates with consumers.
3. Photography and Animation Collaboration - The collaboration between photographers and animators in fashion editorials opens up new creative possibilities, merging the worlds of static imagery and dynamic animation.
Industry Implications
1. Fashion - The fashion industry can utilize online-exclusive editorials and Super Mario-inspired designs to engage with consumers in a more interactive and memorable way.
2. Photography - Photographers can explore the integration of animation techniques to bring their fashion editorials to life and create visually captivating content.
3. Animation - Animation studios and artists can collaborate with fashion brands to create unique and visually stunning animated fashion editorials that captivate audiences.