If the latest issue of V Magazine doesn’t make you want to raid your grandmother's closet, there’s something wrong with you. The editorial shoot for V Magazine, shot by Sebastian Faena, uses vintage grandma-esque clothes in a seriously cool new way.
The shoot for V Magazine has tight hair up-dos, pill box hats, heavy furs, and more 1920’s inspired styles. If the images don’t make you think of Grandma in her 20s, maybe you can think of a Hepburn girl; either way, it’s a look I love to see.
Granny Couture
V Magazine Makes Old-School Styles Like Fur and Hats New Again
Trend Themes
1. Vintage Fashion Revival - Using vintage clothes in modern ways creates opportunities for disruptive innovation in the fashion industry.
2. Inter-generational Fashion Mix - Blending grandma-esque styles with modern fashion creates opportunities for disruptive innovation in fashion.
3. Age-inclusive Fashion - Designing clothes that cater to all age ranges creates disruptive innovation opportunities in the fashion industry.
Industry Implications
1. Fashion - The fashion industry can benefit from creating unique styles by blending vintage fashion and modern fashion.
2. Retail - Retailers can cater to customers of all ages by incorporating vintage elements into their products.
3. Advertising - Advertising can benefit from using inter-generational fashion mixing by promoting diversity and inclusivity.