New York-based retailer KITH reworked G-SHOCK's DW6900 watch model as a part of its exploration motif Utah collection. The watch comes with a unique lockbox that is accented with branding details from both labels and the same pattern as the timepiece. The collaborative watch boasts a predominantly white color, and takes on the pastel tones from the Utah collection along with the geometric pattern details adorning the watch's straps and lock box.
The KITH x G-SHOCK DW6900 watch is finished with rose gold touches along the buckles and face. There are KITH branding details done in a gold color with a large red logo accent on the straps. The interior stays true to the technicalities of G-SHOCK and it promises to sustain water pressure up to 200 meters.
Pastel-Toned Geometric Watches
Kith Reworked G-SHOCK's Dw6900 as Part of Its Utah Collection
Trend Themes
1. Pastel-toned Geometric Accessories - Disruptive innovation opportunity for fashion and accessory industries to incorporate pastel colors and geometric design in their products.
2. Collaborative Marketing - Disruptive innovation opportunity for brands to collaborate on their marketing efforts, incorporating multiple brand logos and patterns for special edition products.
3. Luxury Technical Wearables - Disruptive innovation opportunity for the wearables industry to create luxury technical items that are both functional and stylish.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of pastel-toned geometric accessories, incorporating these elements in their collections.
2. Watch - The watch industry can benefit from collaborative marketing opportunities such as the KITH x G-SHOCK DW6900 watch.
3. Wearable Technology - The wearable technology industry can explore the trend of luxury technical wearables for a more stylish and high-end product line.