Described as "the Getty Images of social media," this startup helps you find more captivating user-generated images when stock photography just isn't cutting it. Currently in beta, Scopio is a new Internet marketing venture focused on visual content. The web tool helps you find, license, publish and discover insights concerning crowdsourced photos and video.
Users are able to search Scopio using keywords, geotags and even usernames to explore exciting content from ordinary people. You can get permission to use the user-generated images by contacting the photographer directly through this sales and marketing platform. This will enable you to post original content on your blog, social media channels, digital or print ad campaign and more. You can also curate galleries to be featured on your website.
Visual Content-Discovering Platforms
Scopio Provides More Captivating User-Generated Images
Trend Themes
1. User-generated-content - Opportunity for businesses to leverage the power of user-generated images and videos for marketing and advertising purposes.
2. Visual-content-marketing - Businesses can explore the potential of visual content for creating engaging and captivating marketing campaigns.
3. Crowdsourced-photography - The rise of platforms like Scopio opens doors for businesses to tap into a vast collection of crowdsourced photos, providing unique and diverse visuals for their marketing initiatives.
Industry Implications
1. Digital-marketing - Disruptive innovation opportunity for digital marketing agencies to incorporate user-generated visuals in their campaigns to connect better with their target audience.
2. Advertising - Opportunity for advertisers to create more authentic and relatable ads by utilizing user-generated images and videos sourced from platforms like Scopio.
3. Photography-licensing - Disruptive innovation opportunity for the photography licensing industry to adapt to the growing demand for user-generated visual content for commercial use.