Valencia's designer, Luis Eslava Aloy (graduated from the Royal College of Art) has designed for ABR the XXI century's object of adoration: the USB Saint (Oh Maria, keep my data safe!).
According to Luis Eslava “Computer as a new religion. We trust in computers without knowing how they work. Computers as an entity of adoration. Oh Maria keep my data safe! A USB Virgin that you plug into your computer and hope for the best. For the majority computers are still a big mystery, and independently of how experts we are, there seems to still be a significant bit that is governed by laws we cannot predict. Every time my computer crashes, virus, alert, we end up imploring to a superior being who would protect the existing data.â€
The kitsch detail: the Virgin's heart blinks when connected !
USB Saint
Let The Virgin Protect Your Data!
Trend Themes
1. Computer Worship - Opportunity to disrupt the technology industry by exploring the intersection of religion and technology, creating products that appeal to those who see computers as objects of adoration.
2. Data Security Talismans - Opportunity to disrupt the data security industry by creating innovative and symbolic products like the USB Saint to provide comfort and a sense of religious protection for users' data.
3. Mysteries of Technology - Opportunity to disrupt the education and training industry by developing programs or resources to demystify computers and technology, empowering users with knowledge and understanding.
Industry Implications
1. Technology - Disruptive innovation opportunity in the technology industry by creating products that tap into the religious symbolism around computers, like the USB Saint.
2. Data Security - Disruptive innovation opportunity in the data security industry by exploring the use of symbolic and comforting products, such as the USB Saint, to address users' concerns about data protection.
3. Education and Training - Disruptive innovation opportunity in the education and training industry by developing resources and programs to educate users about computers and technology, addressing the mysteries and uncertainties.