Record gas prices in the US mean big changes. Italy: prepare to be generous, because the US is moving in to take over one of your stereotypes!
In the first half of 2008, scooter sales are already up by 65.7 percent. That's a surefire indicator that people are desperate to switch to a more gas-friendly mode of transit now that oil has gone up by 30 per cent this year.
Generally, scooters range from $1,800 to $7,500 with the most popular brands being Piaggio (maker of Vespa), Yamaha and Honda Motors.
In Manhattan, people are opting to accessorize their business attire with helmet hair as an increasing amount of people zip to their offices by Vespa.
Image seeing THAT in Sex and the City! Carrie with triangle hair? Maybe if they did a Sex and the City movie sequel!
Scooters to Fight Oil Prices
US Scooter Sales Up 65.7 %
Trend Themes
1. Increased Sales of Scooters - The rise in sales of scooters indicates a growing demand for eco-friendly modes of transportation and provides an opportunity for companies to invest in developing more advanced electric or hybrid scooters.
2. Rise of Alternative Transportation - The increase in popularity of scooters as an alternative mode of transportation provides an opportunity for companies to innovate and develop other eco-friendly modes of transportation, such as electric bikes or skateboards.
3. Accessories for Alternative Transportation - As more people use scooters and other alternative modes of transportation, there will be a growing demand for accessories such as helmets and clothing that offer both protection and style, opening up a potential market for companies to create fashionable gear for these new forms of transport.
Industry Implications
1. Electric Scooter Industry - As the demand for eco-friendly transportation options grows, so does the opportunity for companies to innovate and expand the electric scooter industry and compete with companies like Bird or Lime.
2. Electric Bike Industry - The rise in popularity of eco-friendly transportation options such as scooters and the increasing demand for electric bikes presents an opportunity for companies to invest in developing and expanding the electric bike industry.
3. Fashion Industry - As scooters become more common as a mode of transportation, there will be growing demand for stylish and protective clothing and accessories specifically designed for scooter riders, providing a potential market for fashion brands.