Bringing the audience's attention to the creative environment of South America, this exhibition at the Aram Gallery in London spotlights the attention-captivating work by seven talented Uruguayan designers. There is a total of nine pieces of furniture that debuted at London Design Festival. From "leather-covered banquettes" to "mirror-drinks cabinet hybrids," the pieces take inspiration from iconic Uruguayan designers and architects. One of them is the celebrated Julio Vilamajó. To strengthen the connection, each of the new modernist silhouettes is presented with the picture of the furniture in front of a brutalist building by Vilamajó.
The South American studios that partook in the project that intends to raise awareness of overlooked talent includes Studio Diario, Muar, Menini-Nicola, Carolina Palombo Piríz, Estudio Claro, Rafael Antía, and Claudio Sibille.
Modernist Co-Branded Furniture
7 Uruguayan Designers Create New Versions of Established Legacies
Trend Themes
1. South American Designers Showcase - Exhibiting South American designers brings attention to overlooked talent and provides opportunities for new collaborations and partnerships.
2. Co-branded Furniture Collaborations - Collaborations between furniture designers and architects can lead to new and innovative designs for the modern audience.
3. Inspired Furniture Designs From Iconic Architects - Drawing inspiration from iconic architects can lead to a unique and modern take on classic furniture designs.
Industry Implications
1. Furniture Design - Collaborating with designers and architects from diverse backgrounds can lead to a wider range of innovative furniture designs.
2. Architecture - Collaborating with furniture designers can lead to new opportunities to integrate modern and unique pieces into architectural projects.
3. Art Exhibitions and Galleries - Hosting unique exhibitions featuring overlooked talent can help bring attention to their work and create new opportunities for collaboration within the industry.