When it comes to college student fashion, Urban Outfitters is king, which is why they’re partnering up with Dockers and hitting the road with Store on Tour. Their destinations? Only the biggest college towns in the United States: Knoxville, TN, Athens, GA and Tallahassee, FL, to name a few.
Urban Outfitters is bringing mobile shops stacked with curated gear and locally sourced pieces from some of the most promising young artists in the Southern United States. Store on Tour is sponsored by Dockers, so each artist involved will be giving their best interpretation of khaki using raw selvedge-like material from the Dockers Alpha collection.
So, if you’re lucky enough to be in one of the towns on the schedule of Store on Tour, be sure to head down to the Urban Outfitters mobile shops and check out some fresh threads and unique creations.
Globetrotting Hipster Apparel
The Urban Outfitters Store on Tour Movement is Mobile
Trend Themes
1. Mobile Retail Experiences - The Urban Outfitters Store on Tour movement is an example of how retailers are taking their stores on the road to provide a unique and convenient shopping experience for customers.
2. Curated and Local Fashion - Urban Outfitters' Store on Tour brings curated apparel and locally sourced pieces from young artists, highlighting the trend of supporting local talent and offering unique fashion choices.
3. Collaborative Brand Partnerships - The partnership between Urban Outfitters and Dockers in the Store on Tour campaign showcases the trend of brands working together to create innovative and mutually beneficial experiences.
Industry Implications
1. Retail - The Store on Tour concept presents opportunities for retailers to explore new ways of reaching customers and providing unique shopping experiences.
2. Fashion - The curated and locally sourced fashion showcased in Urban Outfitters' Store on Tour campaign highlights the potential for the fashion industry to support and promote emerging artists and designers.
3. Marketing and Branding - The collaborative partnership between Urban Outfitters and Dockers in Store on Tour demonstrates the potential for brands to work together in creating impactful marketing campaigns and reaching new audiences.