Toronto-based Urban Orca wants to transform your social experience by linking you with people who have similar interests in your city. The social media site is following a wave of companies that are leveraging the Internet to manifest real-world interactions. Looking to meet like-minded joggers to work up a Sunday sweat? Or maybe you want to play some Texas hold'em but you could use a couple more regulars. Urban Orca is here to save the day.
The social media does not aspire to be a dating site but rather a a springboard for Platonic relationship. Unlike Facebook, Urban Orca has no pictures on its profiles; after chatting, users can decide if they want to share their pics and meet up offline.
Platonic Social Platforms
Urban Orca Helps You Get Social Offline
Trend Themes
1. Platonic Social Platforms - Urban Orca taps into the trend of leveraging the Internet to facilitate real-world interactions for non-romantic relationships.
2. City-based Social Networks - Urban Orca follows the trend of connecting people with similar interests in the same city, creating opportunities for offline meetups and interactions.
3. Privacy-oriented Social Media - Urban Orca's approach of not displaying profile pictures until after a conversation aligns with the trend of privacy-focused social networking platforms.
Industry Implications
1. Social Networking - The social media industry has an opportunity to explore and develop platforms for facilitating platonic relationships and organizing offline meetups.
2. Gaming - The gaming industry can leverage Urban Orca's concept of connecting people with shared interests to create online gaming communities and organize local gaming events.
3. Fitness - Fitness companies and apps can integrate with Urban Orca to help users find workout buddies and organize group fitness activities in their city.