An urban contemporary fashion collection is released by Parisian label Sandro Homme and Norwegian sports brand Helly Hansen. The capsule is specifically geared toward accommodating the style-minded individual in the metropolitan landscape during cold-winter months. The Fall/Winter 2018 offerings are characterized by fashion-forward silhouettes that exude comfort, as well as performance-driven materials that add protection against the elements.
A key piece from the urban contemporary fashion collection by Sandro Homme and Helly Hansen is a reversible puffer jacket that can accommodate an array of styles and a number of weather challenges. While one side of the piece is decked out in lambskin that adds a chic sensibility, its reverse boasts a waterproof nylon. This allows for the jacket to adapt to different weather demands and to protect its wearer from pouring rain.
Urban Contemporary Fashion Collections
Sandro Homme & Helly Hansen Combine Style and Functionality
Trend Themes
1. Urban Contemporary Fashion - Disruptive innovation opportunity: Develop versatile clothing items that combine style and functionality to meet the demands of urban dwellers in different weather conditions.
2. Reversible Fashion - Disruptive innovation opportunity: Create reversible clothing items with multifunctional features that allow users to adapt to changing weather demands and style preferences.
3. Performance-driven Materials - Disruptive innovation opportunity: Explore innovative materials and techniques that can enhance both comfort and protection in fashion items for urban environments.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Blend style and functionality in fashion collections to cater to the needs of urban consumers in various weather conditions.
2. Outdoor Apparel - Disruptive innovation opportunity: Combine fashion-forward designs with performance-driven materials to create urban-centric outdoor apparel for cold-winter months.
3. Textile Technology - Disruptive innovation opportunity: Develop advanced textile technologies to provide comfort, protection, and adaptability in urban contemporary fashion collections.