Upstream is a new fashion and music discovery app catered to audiophiles. This platform offers an immersive shopping experience where you can purchase the latest styles from the brands worn by your favorite musicians. The try-before-you-buy model adds a novel twist, allowing you to explore and test out clothes in the same way you discover and enjoy music.
With a vast collection of over 250 fashion creators and over 350 music artists, Upstream ensures a diverse and dynamic range of choices. Each product on Upstream is 100% authenticated, giving you confidence in the quality and authenticity of your purchases. This curated selection features clothing from some of the most iconic and influential brands in contemporary fashion, such as Aries, Martine Rose, Sage Nation, Robyn Lynch, and Yardsale.
Upstream also serves as a discovery platform for both fashion and music, introducing users to emerging designers and up-and-coming music artists. This dynamic application is available through the U.K. App Store, with expansions to the U.S. and Europe planned for the near future.
Music-Themed Fashion Apps
Upstream Allows You to Shop the Same Brands Your Favorite Musicians Do
Trend Themes
1. Music-influenced Shopping - Integrating fashion discovery with streaming music experiences offers a hybrid engagement model for trendsetters.
2. Try-before-you-buy Models - Enhancing consumer satisfaction through pre-purchase testing aligns with the immersive demands of digital-savvy shoppers.
3. Emerging Artist Collaborations - Connecting emerging fashion designers with rising music artists presents a collaborative ecosystem for new creative expressions.
Industry Implications
1. Fashion Technology - Merging fashion retail with app-based platforms introduces new ways of consumer interaction and personalized shopping experiences.
2. Music Streaming - Bridging fashion and music discovery within a single service creates multi-faceted engagement opportunities for audiophiles.
3. E-commerce - Leveraging curated and authenticated product offerings enhances the trust and exclusivity in online shopping environments.