You can grab a drink, eat a meal, have a leisurely lounge and shop within this Belgian concept store, so Upside branding was designed so that the consumer can appreciate the breadth of services that this business has to offer. It would have been difficult and aesthetically fussy to communicate this in a great deal of detail, so the Coast agency worked with the other end of the spectrum and went back to the basics to draw up a visual identity.
The all-bases-covered approach incorporates a variety of shapes and symbols that have been executed with fine lines and strokes and a bit of bright color. The look of the aluminum cans, the shopping bags and the Upside branding stationery becomes eye-catching and elaborate without appearing the least bit busy.
Symbolic Store Packaging
Upside Branding Uses Geometric Elements to Highlight its Basic Strengths
Trend Themes
1. Geometric Symbolic Packaging - Opportunity for businesses to communicate a breadth of services with eye-catching, elaborate packaging designs using abstract geometric symbols.
2. Visual Identity Simplification - Opportunity for businesses to simplify their visual identities for easy understanding while still creating an eye-catching look.
3. All-inclusive Concept Store Design - Opportunity for businesses with diverse offerings to create a unified and visually appealing brand identity.
Industry Implications
1. Retail - Opportunity for retail businesses with various offerings to simplify their visual identities to communicate effectively with customers.
2. Hospitality - Opportunity for hospitality businesses with multiple services to incorporate all-inclusive branding designs to attract more customers.
3. Packaging Design - Opportunity for packaging design companies to create elaborate, eye-catching and brand-aligning designs that help communicate the breadth of services offered by businesses.