Target decided that giving plain plastic gift cards wasn't really that interesting anymore so the marketing folks came up with the idea to offer a digital camera that doubles as a gift card. Now Target shoppers can give a holiday gift card/digital camera combo.
The camera has 50 bm of storage, a USB and is battery-powered. Included with the gift card-camera combo is a certificate to turn those digital images into prints.
Implications - During the recession, consumers were looking for the most affordable products. Items that offer a two-for-one deal are appealing to those who are trying to save money.
Gift Card Bonuses
Target Cards Come With Free Digital Camera
Trend Themes
1. Two-for-one Deals - Offering products that provide a bonus or extra value is appealing to cost-conscious consumers.
2. Gift Card Combos - Combining gift cards with other products creates a unique and attractive gifting option.
3. Digital Camera Gift Cards - Integrating gift cards with digital cameras offers both a practical and fun gifting experience.
Industry Implications
1. Retail - Retailers can explore offering gift card combos to enhance their gifting options and attract customers.
2. Electronics - Companies in the electronics industry can consider partnering with gift card providers to offer camera gift card combos.
3. Photography - Photography businesses can leverage the trend of digital camera gift cards by offering print services and accessories.