Zero Motorbikes has launched a brand new lineup of electric motorbikes that allow riders to go about accessing upgrades through a truly innovative mechanism by enabling the ability to purchase upgrades and premium features through a companion smartphone app.
Owners of the brand new 2022 Zero SR/S standard edition electric motorbike can use the app or their bike's proprietary Cypher III+ dash operating system to go about making a range of purchases. For example, charging speed can be doubled for a price of $1,495, while dashboard-based navigation can be accessed for a commitment of $195. Reverse crawl parking can be purchased for $195, while heated grips can be enjoyed for $195.
In addition to allowing riders to go about customizing their motorbikes, this app-based upgrade system also helps reduce factory-related costs by allowing the basic model to be standardized.
Electronically Upgradeable Motorcycles
These Electric Motorbikes Can Be Boosted With App Purchases
Trend Themes
1. Electrification of Vehicles - Electric vehicles, including motorcycles, are becoming increasingly popular and could be further disrupted by the ability to make upgrades through a smartphone app.
2. In-app Purchases - In-app purchases are not just limited to mobile games, but can also be utilized to unlock additional features in electronic vehicles and create a new revenue stream for manufacturers.
3. Proprietary Dash Operating Systems - Proprietary dash operating systems can provide a unique selling point for manufacturers and can potentially be monetized through in-app purchases in order to provide a new revenue stream.
Industry Implications
1. Motorcycle Manufacturing - Motorcycle manufacturers can utilize in-app purchases to offer customizable options to their customers and create a new revenue stream.
2. Electric Vehicle Manufacturing - Electric vehicle manufacturers can continue to disrupt the transportation industry by integrating innovative technology into their vehicles, such as a proprietary dash operating system and the ability to make upgrades through a companion app.
3. Mobile App Development - Mobile app developers can partner with vehicle manufacturers to develop companion apps that allow for customized in-app purchases and unlock new features to provide a seamless user experience.