The Kopparberg UPF40 football jerseys have been unveiled by the brand as part of its Drink Responsibly This Summer campaign to help consumers stay protected from harmful UV rays. The jerseys were created by Neverland and are rated to block out 97.5% of UV rays, and were created in response to consumer habits surrounding sun protection when partaking in sports spectating. The shirts will be handed out at select pubs in England and Scotland as the UEFA European Football Championship kicks off with additional shirts being given away as part of social media competitions.
Brand Manager Nancy Dales spoke on the Kopparberg UPF40 football jerseys saying, "We were surprised to learn that almost 6 out of 10 Brits neglect applying sunscreen every time they’re at a live football match or screening in a pub garden, which will be huge this summer with the EUROs. That’s why we’ve introduced our UPF40 football jerseys and a range of SPF products as part of our ‘Drink Responsibly This Summer’ campaign, through which we’re not just offering delicious refreshment on sunny days but also protection, ensuring that every outdoor experience is both enjoyable and safe."