Upcycled High-Performance Jackets
Nespresso, Mammut & Heiq Join Force on a Ground-Breaking Design
Three well-known contemporary Swiss brands, namely Nespresso, Mammut, and HeiQ, have joined forces to launch an ultra-innovative and upcycled high-performance jacket. The garment is said to boast superior insulation suitable for both urban and outdoor environments, even at high altitudes. This limited edition jacket, available exclusively in Nespresso Switzerland, features Mammut's Ajungilak® ultra-light insulation and HeiQ XReflex insulation technology which "distributes the body heat evenly inside the insulation layers." Both outerwear technologies enable the upcycled high-performance jacket to "retain 20% more warmth than other jackets of similar thickness," ensuring comfort in challenging weather conditions. The collaboration combines Mammut's 160 years of safety and innovation with HeiQ's expertise in innovative textiles and materials. Nespresso boldly contributes to the innovation, offering its recycled aluminum coffee capsules for the design of the silhouette.
Trend Themes
1. Upcycled High-performance Jackets - A collaboration between Nespresso, Mammut, and HeiQ has resulted in an ultra-innovative upcycled high-performance jacket with superior insulation suitable for both urban and outdoor environments.
2. Ajungilak® Ultra-light Insulation - The limited edition jacket features Mammut's Ajungilak® ultra-light insulation, which allows for optimal warmth and comfort in challenging weather conditions.
3. Heiq Xreflex Insulation Technology - HeiQ's XReflex insulation technology distributes body heat evenly inside the insulation layers of the upcycled high-performance jacket, resulting in 20% more warmth than similar jackets.
Industry Implications
1. Fashion - The collaboration between Nespresso, Mammut, and HeiQ demonstrates how innovative materials and technology can be utilized to create high-performance jackets with superior insulation.
2. Outdoor Gear - The upcycled high-performance jacket, with Mammut's Ajungilak® ultra-light insulation and HeiQ XReflex insulation technology, offers optimal warmth and comfort, making it ideal for outdoor enthusiasts.
3. Sustainability - Nespresso's contribution of recycled aluminum coffee capsules for the design of the upcycled high-performance jacket showcases the potential for sustainable practices in the fashion industry.