Unyoked, an Australian outdoors-focused fashion label, has unveiled two new additions to its lineup: its first-ever Wilderness Collection and a new collaboration with survival equipment brand Stanely.
The new Wilderness Collection consists of four new "dad caps" in three colors -- Aubergine, Canopy, and Trunk -- and four tote bags, all of which were made following sustainable production practices. Meanwhile, the brand's partnership with Stanely sees the two labels join forces to deliver a premium vacuumed-insulated bottle and flask. The Unyoked x Stanley Hammertone 1L bottle arrives with a custom Nature Dispensary logo and a high-end insulated construction that can keep liquids hot for up to 24 hours and keep cold drinks cool for even longer.
"Every person could use a trusty vacuum bottle and a good flask. We see them as staples of adventure. Items that’ll accumulate character and memories as they join you on your various nature sessions," said Unyoked co-founder Chris Grant.
Australian Hiking Fashion
Unyoked's Wilderness Collection is Full of Dad Caps and Totes
Trend Themes
1. Sustainable Adventure Fashion - Opportunity for fashion brands to tap into the growing demand for eco-friendly and sustainable outdoor clothing and gear.
2. Premium Outdoor Accessories - Potential for collaborations between fashion and outdoor gear brands to create high-end, functional accessories for outdoor enthusiasts.
3. Wilderness-inspired Design - Demand for nature-inspired designs and prints that capture the essence of the wilderness and reflect a connection to nature.
Industry Implications
1. Outdoor Apparel Industry - Brands can focus on creating more eco-friendly and sustainable clothing and gear for outdoor enthusiasts.
2. Outdoor Gear Industry - Opportunity for collaborations with fashion brands to create premium outdoor accessories that are both functional and stylish.
3. Fashion Industry - Incorporating wilderness-inspired designs can offer a unique selling point and attract eco-conscious consumers interested in outdoor adventure.