As more consumers opt for ethically made apparel in light of recent media exposure to the harsh conditions of the clothing factories, American Eagle Outfitters is debuting a new "consciously made" line of women's wear and accessories sold at its new retailer, 'Unsubscribed.'
According to sources, Ubsubscribed will feature items from its own private label, as well as apparel and accessories from brands like Veja, Melissa Joy Manning, Boyish, and Indigo Africa, among others. The products will range from $5 for accessories all the way up to $550 for dresses. The retailer announced that Unsubscribed will have a web site, however, it will only be used to showcase content from the brand and consumers must purchase in-store.
Branded Consciously-Made Retailers
American Eagle Outfitters Launched 'Unsubscribed' Retailer
Trend Themes
1. Ethical Fashion - Disruptive innovation opportunities in this trend include creating new brands and retailers that focus on ethically made apparel and accessories.
2. Conscious Consumerism - Disruptive innovation opportunities in this trend include providing consumers with transparent information about the production process and sustainable practices of clothing brands.
3. In-store Shopping Experience - Disruptive innovation opportunities in this trend include designing innovative and immersive in-store shopping experiences that attract and engage customers.
Industry Implications
1. Fashion Industry - Disruptive innovation opportunities in this industry include developing new manufacturing techniques and supply chain models that prioritize ethical and sustainable practices.
2. Retail Industry - Disruptive innovation opportunities in this industry include creating store concepts that promote ethical and conscious consumerism, and integrating technology to enhance the in-store shopping experience.
3. Accessories Industry - Disruptive innovation opportunities in this industry include sourcing and offering accessories that are consciously-made, environmentally friendly, and ethically produced.