Adaptive Gender-Neutral Antiperspirants

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Unlimited by Degree Features SmartAdapt Technology

The Unlimited by Degree antiperspirants are a new range of personal care products perfect for consumers of all genders to incorporate into their bathroom cabinet for staying sweat-free all day long. The products include dry sprays and sticks, which come in five neutral scents and are formulated with the SmartAdapt Technology that creates a flexible micro barrier on the skin. This layer will respond to the movement of the person, their sweat, stress and heat to deliver up to 96-hours of protection after being applied.

Director of Degree North America Desi Okeke spoke on the new Unlimited by Degree antiperspirants saying, "Degree has always looked for ways to break barriers, and according to our ‘What Makes America Sweat’ study, sweat is holding people back. With Unlimited by Degree and support from our talent partners, we hope to inspire unlimited confidence and help people across the country #LiveWithoutLimits."
Trend Themes
1. Smartadapt Personal Care - Developing antiperspirants with SmartAdapt Technology creates an opportunity for other personal care products to incorporate this type of technology for a more personalized experience.
2. Gender-neutral Products - Creating gender-neutral antiperspirants can lead to a more diverse approach in personal care products, influencing other industries to become more gender-inclusive.
3. Long-lasting Protection - The development of antiperspirant with long-lasting protection can lead to the innovation of other products with this feature such as sunscreen, and other outdoor products.
Industry Implications
1. Personal Care - Creating new products with SmartAdapt technology for personal care can help companies reach a broader audience looking for personalized products.
2. Gender-inclusive Products - Other industries looking to expand to diverse customer bases can incorporate the idea of gender-neutral products in their product development.
3. Outdoor and Exercise Industry - Long-lasting protection has potential in the outdoor and exercise industry in developing products like sunscreen, athletic gear and equipment.

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