Streetwear imprint Off-White and sportswear giant Nike work in collaboration once again for the season -- this time around, the powerful duo launch a University Gold colorway of the signature Air Rubber Dunk. The upper is adorned with a blend of both bright yellow and metallic gold. The hybrid sneaker model is rooted in the sportswear label's Nike SB Dunk silhouette that is blended with elements of the P-6000 sneaker as well.
Some of the most distinct details include the rubberized Swooshes at the midfoot and Nike Air branding that adorns the back of the shoe. Additional branding that referencing both contributing brands can be found in the signature tongue tags that read "NIKE OFF." Additional details include the orange tabs, industrial print on the medial side, and an extended black sole unit.
Sturdy Rubber Gold Shoes
Off-White and Nike Launch an Air Rubber Dunk in University Gold
Trend Themes
1. Collaborative Sneaker Releases - Opportunity for brands to come together and create unique sneaker models that combine elements of their individual styles.
2. Hybrid Sneaker Designs - Chance for designers to blend different sneaker silhouettes and create new and innovative styles.
3. Rubberized Swooshes - Emerging trend of using rubber material for logo designs on sneakers, providing a unique and textured look.
Industry Implications
1. Streetwear - Opportunity for streetwear brands to collaborate with sportswear brands and release limited-edition sneakers.
2. Fashion - Chance for fashion designers to experiment with sneaker designs and create innovative footwear styles.
3. Athletic Footwear - Emerging trend of incorporating rubberized Swooshes into athletic sneakers, offering a fresh visual appeal for consumers.