Japanese apparel brand UNITED ARROWS & SONS have appointed GREATS as its newest collaborative partner. Fusing both Japanese and Italian aesthetics, these slip-on sneakers are cross-cultural and stylish.
It is GREAT's popular Wooster slip-on silhouette that is granted the mashup makeover. The sneaker is given a sense of Japanese style with the use of traditional Sashiko fabric, which decorates the toe box and pull tab. This fabric is contrasted with luxe Italian vegetable-tanned leather that coats the rest of the upper. The sneakers are finished with a vachetta leather inner lining and branding that displays logos from both GREATS and UNITED ARROWS & SONS.
Sneaker enthusiasts can expect to see these shoes on the GREATS website on December 10th, 2015.
Chic Cross-Cultural Sneakers
The UNITED ARROWS & Sons x GREATS Shoes Fuse Two Eastern Aesthetics
Trend Themes
1. Cross-cultural Fashion Collaborations - Opportunity for brands to create unique products by merging different cultural aesthetics.
2. Traditional Craftsmanship in Contemporary Design - Incorporating traditional techniques into modern designs for a unique and eye-catching product.
3. Luxury Sneakers - The growing market for high-end sneakers that combine fashion and comfort.
Industry Implications
1. Fashion and Apparel - Fashion brands can explore cross-cultural collaborations to create innovative and appealing products.
2. Footwear - Footwear companies can incorporate traditional craftsmanship and unique materials to differentiate their sneakers in the market.
3. Luxury Goods - Luxury brands can tap into the demand for luxury sneakers by creating high-end, limited edition collaborations with fashion brands.