Grounded People is an ethical footwear company based in Vancouver, British Columbia, Canada and it recently announced the launch of a special unisex shoe collection called São Paulo. The range, incorporating timeless and aesthetically pleasing silhouettes will be officially available to consumers on March 17th, 2023. Designs in the capsule will range in price between $219 USD and $229 USD. The silhouettes will be available in Black and Khaki colorways. All materials used for the sneakers are in line with Grounded People's ethical and eco-conscious values.
In tandem with the unisex shoe collection, Grounded People has announced a new five-year warranty program that has been described as "industry-disrupting." The program ensures the guarantee and integrity of Grounded People's unisex shoe collection and aims to "foster long-lasting relationships with customers.."
Warranty-Covered Unisex Shoes
Grounded People is Releasing a Special Unisex Shoe Collection
Trend Themes
1. Unisex Fashion - Designing and marketing unisex products can revolutionize the fashion industry by eliminating traditional rigid gender norms and expanding the customer base.
2. Sustainable Fashion - Grounded People's ethical and eco-conscious materials for their shoes push for more sustainable fashion and can inspire other companies to follow suit.
3. Industry-disrupting Warranties - Incorporating unique warranty programs can disrupt traditional industries and increase customer loyalty and trust.
Industry Implications
1. Footwear Industry - Grounded People's release of their unisex shoe collection and five-year warranty program can challenge traditional norms and disrupt the footwear industry.
2. Sustainable Textiles Industry - Grounded People's use of ethical and eco-conscious materials can disrupt the traditional fashion industry and inspire more sustainable textile practices.
3. Consumer Goods Industry - Integrating unique warranty programs like Grounded People's can disrupt the traditional consumer goods industry and build stronger relationships with customers.