The Uniqlo 'NYC Voices' video ad is part of digital campaign by the Japanese clothing retailer, and it features Tumblr CEO and founder David Karp.
Made alongside the opening of the retailer's flagship store in New York this fall, the Uniqlo 'NYC Voices' provides two minutes of Karp talking about Tumblr, its uses and its relevance in today's online world.
The Uniqlo 'NYC Voices' campaign also features other digital media powerhouses, the likes of which include Josh Rubin, founder and editor-in-chief of CoolHunting.com, and Alex Chadwick, founder of Interviews50cents.
Karp is just one of many social media and Internet leaders that have been popping up in advertising over last year. For instance, Twitter co-founder Biz Stone appeared in a Stolichnaya Vodka ad and Foursquare's Dennis Crowley and Naveen Selvaduai have modeled for Gap. It's starting to look as if social media stars are gaining just as much clout as traditional celebrities (I'm sure many of us would be starstruck upon meeting Mark Zuckerberg or Kevin Rose).
Social Media Star Campaigns
Tumblr Founder David Karp Appears in the Uniqlo 'NYC Voices' Ad
Trend Themes
1. Social Media Star Advertising - The rise of social media stars appearing in advertisements presents disruptive innovation opportunities in the advertising industry.
2. Digital Campaigns - The trend of featuring digital media powerhouses in advertising campaigns presents disruptive innovation opportunities in the marketing industry.
3. Influencer Marketing - The increasing prominence of social media stars in advertising showcases disruptive innovation opportunities in the influencer marketing industry.
Industry Implications
1. Advertising - The advertising industry has the potential to capitalize on the trend of featuring social media stars in advertisements.
2. Marketing - The marketing industry can leverage the trend of incorporating digital media powerhouses in campaigns to reach a wider audience.
3. Influencer Marketing - The influencer marketing industry can harness the growing influence of social media stars in advertising collaborations.