The Unionmade 2011 Spring/Summer lookbook shows off the fashion company's latest duds in an entirely untraditional manner. Instead of going the established route of organizing an editorial with a series of models and a photographer, the California retailer decided to team up with artist Richard Haines to illustrate friends of the company for the Unionmade 2011 Spring/Summer lookbook, with each of the outfits featured in the illustrations available for purchase through its website.
The 3-year old, San Francisco-based company has scored with this outside-the-box idea. Not only are the illustrations personable and detailed, the clothing and style have a distinctive feel and stand out. By photogarphing average, everyday friends of the company, the Unionmade 2011 Spring/Summer lookbook makes it easy for the viewer of the series to imagine themselves in the collection. Click througb our gallery to see highlights from the series and head over to official Unionmade Goods website to purchase some of these looks.
Illustrated Friends Lookbooks
Unionmade 2011 Spring/Summer Lookbook is Fashionably Friendly
Trend Themes
1. Illustrated Friends Lookbooks - Using illustrations of friends instead of models in a lookbook offers a unique and relatable way for fashion brands to showcase their clothing collections.
2. Unconventional Fashion Marketing - Collaborating with artists to create illustrations for a lookbook provides a fresh and attention-grabbing approach to promoting fashion brands.
3. Personalized Shopping Experience - Featuring outfits available for purchase through illustrations of everyday people allows consumers to envision themselves wearing the clothing and creates a more personalized shopping experience.
Industry Implications
1. Fashion Retail - Fashion retailers can adopt an illustrated lookbook strategy to differentiate themselves and connect with customers on a more personal level.
2. Art and Design - Artists can collaborate with fashion brands to create illustrations for lookbooks, bridging the gap between fashion and art in a unique and compelling way.
3. E-commerce - Online retailers can leverage illustrated lookbooks to enhance the visual appeal of their products and provide a more engaging shopping experience for customers.