UNIMATIC taps Melbourne brand MAAP for its new 'Modello Quattro UT4-T-M' timepiece. Notably, this release is the first watch that both brands have designed to be made entirely from titanium with shockproof quartz movement.
Fashioned from sandblasted Grade II titanium, the watch's construction features a 360° anti-shock protection system and an impressive water resistance of up to 300 meters, catering to the needs of cyclists facing diverse environmental challenges.
Scheduled for release on December 14 at a retail price of $1,145 USD via MAAP's official site, the watch includes a custom Shadow Gray MAAP TPU quick-release strap, a classic Olive seatbelt nylon NATO strap, and a special UNIMATIC x MAAP case. These inclusions allow for customization depending on consumer preference.
Pristine Titanium Watches
UNIMATIC and MAAP Collaborate on a New Titanium Timepiece
Trend Themes
1. Titanium Timepieces - The collaboration between UNIMATIC and MAAP introduces a new trend of titanium watches with shockproof quartz movement and high water resistance, catering to the needs of outdoor enthusiasts.
2. Anti-shock Protection - The Modello Quattro UT4-T-M watch incorporates a 360° anti-shock protection system, highlighting a trend in watches designed for durability and resilience in challenging environments.
3. Customizable Straps - The inclusion of a custom Shadow Gray MAAP TPU quick-release strap and a classic Olive seatbelt nylon NATO strap in the titanium watch promotes a trend in customizable accessories for personal style.
Industry Implications
1. Luxury Watches - The collaboration between UNIMATIC and MAAP showcases innovation in the luxury watch industry by introducing a titanium timepiece with advanced features and customizable options.
2. Outdoor Gear - The Modello Quattro UT4-T-M watch's high water resistance and anti-shock protection system addresses the needs of outdoor enthusiasts, paving the way for disruption in the outdoor gear market.
3. Fashion Accessories - The customizable straps in the titanium watch offer an opportunity for disruption in the fashion accessories industry, providing consumers with options to personalize their timepiece.