UNIKA SWIM is helping consumers get back to basic through retailing a minimalist swimwear collection that boasts tones for every skin color.
Both practical and comfortable, this line offers the wearer something they can feel good in. Dedicated to accommodating to all body types, this line features looks that recognize the styling needs of people with mastectomies, ileostomies, colostomies and scars or burns. With this in mind, the line developed a unique color palette and a variety of flattering silhouettes that make up a total of 180 different combinations. Cup sizes range from A to G cups.
The entire line will launch on May 16 to support the brand's #ConfidentlyU campaign.
Minimalist Inclusive Swimwear Collections
Unika Swim Released an Inclusive Swimwear Collection
Trend Themes
1. Minimalist Swimwear Collections - Minimalist swimwear collections that cater to all body types, including those with mastectomies, ileostomies, colostomies, scars, and burns.
2. Inclusive Fashion - Inclusive fashion that embraces diversity and offers a range of flattering silhouettes and color options for every skin tone.
3. Body Positive Fashion - Body positive fashion that promotes confidence and self-acceptance through comfortable and practical swimwear options.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry has an opportunity to create minimalist and inclusive swimwear collections that cater to the diverse needs of consumers.
2. Beauty and Cosmetics - Beauty and cosmetics brands can expand their product offerings to include swimwear that caters to various body types, celebrating diversity and promoting inclusivity.
3. Healthcare and Wellness - The healthcare and wellness industry can collaborate with fashion brands to create swimwear collections specifically designed for individuals with specific medical needs, such as mastectomies, ileostomies, and colostomies.