French lingerie company Undiz dives into the realm of artificial intelligence in its latest campaign as it is seen modeled by artificial humans. The models have been generated with the assistance of a luxe branding agency known as Cowboys.
The company explains that "Sure, there’s no photographer being paid, but the person who creates the images will be." explain the choice. It continues by explaining that this project is "a way to test out a new creative tool [beyond] photography, 3D, or motion design. The rest of our campaign was made with love by humans!" The company also notes that one of the challenges was the incorporation of its own swimsuit products on the models.
AI-Generated Swimsuit Campaigns
Undiz Launches a New Campaign with AI-Generated Models
Trend Themes
1. AI-generated Models - The use of AI-generated models in advertising and marketing offers a disruptive innovation opportunity for companies looking to stand out with unique campaigns.
2. Creative AI Tools - The emergence of new creative AI tools beyond traditional photography, 3D and motion design represents a disruptive innovation opportunity for agencies and brands.
3. Virtual Products Modelling - The ability to incorporate brands' own products seamlessly with virtual AI-generated models presents a disruptive innovation opportunity in product modelling for retail and e-commerce industries.
Industry Implications
1. Fashion Retail - AI-generated models can disrupt the fashion industry by offering new ways to advertise products and reach customers.
2. Advertising and Marketing - The emergence of AI-generated models creates an opportunity for advertising and marketing industries to leverage new technologies and create unique campaigns.
3. 3D Modelling and Animation - As AI-generated models become more prevalent in advertising, there is a disruptive innovation opportunity for 3D modelling and animation businesses to offer new creative tools and services.