'Underthetableland' is an adorable, whimsical project by Francisco Andriani, Florencia Buraschi and Candela Carreras that takes a childlike approach to tea time. Using the sort of imagination that's often lost as we transition into adulthood, 'Underthetableland' shows a little girl who is transformed into a queen after having a spot of tea.
During her reverie, the little girl in 'Underthetableland' is joined for tea by geometric creatures, a scene that reminds me of 'Alice in Wonderland.' Adorable!
Tea Time Fairytales
'Underthetableland' Shows Whimsical, Childlike Imagination at the Dinner Table
Trend Themes
1. Whimsical Imaginative Experiences - Opportunity to create immersive dining experiences that transport adults back to their childlike imagination.
2. Nostalgic Retro Themes - Opportunity to incorporate nostalgic and retro themes in products and experiences to evoke feelings of comfort and familiarity.
3. Transformative Tea Time Rituals - Opportunity to elevate and transform the traditional tea time ritual into a magical and memorable experience.
Industry Implications
1. Hospitality & Events - Disruptive innovation opportunity for hotels, restaurants, and event organizers to create unique and immersive experiences that cater to adults seeking whimsical nostalgia.
2. Children's Entertainment - Opportunity to incorporate elements of whimsical and imaginative storytelling to captivate and engage young audiences.
3. Product Design - Opportunity for product designers to create tea sets, tableware, and accessories that embrace whimsical and retro themes, appealing to nostalgic consumers.