Steph Curry of the Golden State Warriors debuted the brand new Under Armour Curry 4 at yesterday's play-off game against the Cleveland Cavilers.
This is the most recent release from the three-pointer king's collaboration with Under Armour and it has been very well received so far. The sneaker is all-white with an icy blue sole, gold accents and a speckled mid-sole. Apparently, Curry was looking for a performance shoe that could provide ankle support while seamlessly fitting with the lower leg for when he wears a brace.
In creating his fourth sneaker with Under Armour, Curry was deeply involved in the making of the Under Armour Curry 4. According to Ryan Drew of Under Armours Basketball team, "It’s really the first shoe that Steph was involved in every step in the process from the ideation all the way through to the finished product."
Ankle-Supporting Basketball Shoes
The Under Armour Curry 4 Features a Sock-Like Collar
Trend Themes
1. Ankle-supporting Shoes - The trend of creating sneakers with ankle support for athletes to prevent injuries and improve performance is growing.
2. Athlete Collaboration - The trend of collaborating with professional athletes to create their own signature shoes that cater to their specific needs is becoming more popular.
3. Customized Sneakers - The trend of creating customized sneakers for athletes based on their input and feedback during the design process is gaining momentum.
Industry Implications
1. Athletic Footwear - The athletic footwear industry can benefit from the increasing demand for specialized sneakers that offer support and enhance performance.
2. Sports Equipment - The sports equipment industry has the potential to capitalize on collaborations with professional athletes to design innovative products that cater to their needs.
3. 3D Printing - The 3D printing industry can disrupt the athletic footwear industry by allowing for customized and personalized sneakers to be produced quickly and efficiently.