Under Armour has taken a significant step in customer engagement by introducing its first loyalty program, 'UA Rewards.' This new customer loyalty program was created to help the brand engage with its customer base directly, providing them with tangible benefits to keep them coming back.
"Our consumers are incredibly engaged with our brand and UA Rewards will enable a deeper connection, delivering the value and benefits they’ve been craving," said Under Armour CEO Stephanie Linnartz.
With 'UA Rewards,' members gain exclusive access to new merchandise ahead of the public release, special events, and exclusive video content featuring prominent Under Armour athletes and fitness experts.
'UA Rewards' can be accessed online, on the brand's mobile app, and at Under Armour stores.
Fitness Loyalty Programs
Under Armour Launched its First Official Loyalty Program for Customers
Trend Themes
1. Customer Loyalty Programs - Under Armour has launched a loyalty program, 'UA Rewards,' to engage customers and provide them with exclusive benefits.
2. Direct Customer Engagement - Through 'UA Rewards,' Under Armour aims to establish a deeper connection with its customer base by offering exclusive access to new merchandise and special events.
3. Digital Loyalty Programs - Under Armour's 'UA Rewards' is accessible online and through their mobile app, allowing customers to easily participate and enjoy the benefits.
Industry Implications
1. Athletic Apparel - Under Armour's loyalty program, 'UA Rewards,' presents an opportunity for athletic apparel brands to enhance customer engagement and retention.
2. Fitness Technology - The introduction of 'UA Rewards' demonstrates the potential for fitness technology companies to implement loyalty programs as a means to establish stronger connections with their customer base.
3. Retail - With the launch of 'UA Rewards,' Under Armour showcases how the retail industry can innovate by adopting loyalty programs to increase customer loyalty and satisfaction.