U.K.-based international bank HSBC has found a new and innovative way to teach customers about its smartphone banking services - by allowing them to create their very own phone case designs.
As part of a national tour around the U.K., the HSBC Mobile Studio initiative invites people to design one-of-a-kind smartphone cases with the help of five renowned designers, who will be present on site to offer their expertise and tips.
What's great about HSBC Mobile Studio is that it enables the bank to increase its brand awareness and credibility without actually requiring customers to act as walking advertisements, thanks to the fact that the resulting phone case designs are completely unbranded.
By allowing users to procure personalized smartphone cases designed with the help of world-class artists, HSBC is bidding to boost awareness of its banking services while imparting an enjoyable experience to customers.
Unbranded Phone Case Designs
The HSBC Mobile Studio Tour Lets Users Create Customized Phone Cases
Trend Themes
1. Customized Phone Case Designs - The trend of allowing users to create personalized phone case designs offers a disruptive innovation opportunity for companies to increase brand awareness and engage customers in a unique way.
2. Mobile Studio Tours - The trend of hosting mobile studio tours provides a disruptive innovation opportunity for businesses to connect with customers in different locations and offer interactive experiences.
3. Unbranded Marketing - The trend of using unbranded phone case designs as a marketing strategy presents a disruptive innovation opportunity for companies to promote their brand without overtly advertising.
Industry Implications
1. Banking - The banking industry can leverage customized phone case designs to engage customers and promote their services in a creative way.
2. Art and Design - The art and design industry can collaborate with businesses to offer expertise and creative guidance in designing personalized phone cases.
3. Tourism and Travel - The tourism and travel industry can embrace the concept of mobile studio tours to enhance customer experiences and create memorable interactions.