Umit Benan's Fall/Winter 2009 collection was certainly inspired by Benan's recent move from New York to Milan.
My first attraction is the use of an older looking, scruffy-looking male model. This is a good look that I'd like to see become a trend (more beards!). The casual, layered style of these looks works well for me, and I think Benan succeeded in every piece, from the tailored suits to the beautiful worn-looking denim.
Implications - My favorite look in this collection is the blue two-piece suit that's being worn oh so well by the grey-haired model. The basketball in his hand also makes the picture pop.
Scruffy Chic
Umit Benan Fall/Winter 2009 Menswear Collection is Rough On the Outside
Trend Themes
1. Scruffy-looking Male Models - Opportunity for fashion brands to embrace a more rugged and authentic aesthetic, utilizing older and scruffy-looking male models.
2. Layered Casual Style - Potential for the fashion industry to adopt a more relaxed and layered approach to men's fashion, creating a trend that resonates with consumers.
3. Worn-looking Denim - Disruptive innovation opportunity for denim manufacturers to produce jeans with a worn and distressed appearance, appealing to consumers seeking a vintage-inspired aesthetic.
Industry Implications
1. Fashion - Fashion industry can capitalize on the trend of using scruffy-looking male models and explore more layered casual styles.
2. Modeling - Modeling agencies and brands can tap into the demand for older and more authentic-looking models in the fashion industry.
3. Denim - Denim manufacturers can innovate by creating worn and distressed denim products, catering to consumers seeking a vintage-inspired look.