The Umit Benan Fall/Winter 2013 collection went from dapper to eccentric as masked models took to the runway stage. Modelled by graffiti artists, this striking collection featured a rich textured palette of materials.
This luxe sportswear collection shines a light on classic outerwear and suiting that is showcased next to edgy athleticwear and exaggerated accent pieces. From oversized jackets and utilitarian sportswear to a fresh and youthful take on office attire, the Umit Benan Fall/Winter 2013 collection opposes traditional style ideals.
This unexpected runway show masks its graffiti artist models and shows that each is a regular man who hides his anonymous alter ego. Whether dressed up or down, the models prove that art comes in many unexpected forms and from many different types of people.
Ski-Masked Streetwear
The Umit Benan Fall/Winter 2013 Collection is Worn by Graffiti Artists
Trend Themes
1. Graffiti-inspired Fashion - Disruptive innovation opportunity: Creating a clothing line that incorporates graffiti art in its designs to cater to a niche market of urban and streetwear enthusiasts.
2. Luxury Sportswear - Disruptive innovation opportunity: Developing high-end sportswear that combines luxurious materials and textures with athletic aesthetics to meet the demand for comfortable yet stylish activewear.
3. Eccentric Office Attire - Disruptive innovation opportunity: Designing unconventional workwear that challenges traditional office dress codes, offering professionals the chance to express their individuality while maintaining a polished appearance.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Introducing innovative design techniques and materials to create unique fashion collections that push boundaries and cater to evolving consumer tastes.
2. Streetwear - Disruptive innovation opportunity: Incorporating urban-inspired elements and artistic influences into streetwear brands to appeal to the modern urban fashion market and differentiate from traditional apparel.
3. Athleisure - Disruptive innovation opportunity: Transforming the athleisure market by combining high-end fashion with athletic functionality, providing consumers with stylish activewear that can be worn beyond the gym.