Designers Anja and Sandra Umann presented their UMASAN Spring/Summer 2015 collection during Mercedes-Benz Fashion Week Berlin. The menswear line took on a nomadic inspiration and presented the label's fans with a range of layered and dynamically draped pieces.
Standouts from the runway show included the label's sculptural wool and cotton staples that were styled with removable hood accessories and practical carryalls.
The presentation's theme was nomadic and ethnically inspired as models took to the stage in culturally-infused silhouettes and tribal-themed makeup looks. The guys resembled urban nomads in outerwear pieces that were light-weight and loose-fitting.
These menswear pieces were paired with red, linear face paint that was an understated translation of traditional cosmetics, often worn by native tribe members.
Ethnically Urban Runways
The UMASAN Spring/Summer 2015 Collection is Nomadic
Trend Themes
1. Nomadic Fashion - Incorporate cultural and ethnically-inspired elements into fashion design, such as practical carryalls and tribal-themed makeup.
2. Layered Sculptural Staples - Create innovative and practical design pieces that are easily adaptable and can be combined and layered in different ways.
3. Urban Nomads - Design comfortable, versatile and loose-fitting outerwear pieces that reflect a modern-day nomadic lifestyle.
Industry Implications
1. Fashion - Experiment with different cultural elements, textures, and styles to create layered and versatile fashion designs.
2. Beauty - Incorporate traditional tribal makeup techniques into modern beauty routines, creating unique and culturally-inspired looks.
3. Textile - Develop innovative and sculptural textile techniques that can be used in the creation of practical and versatile fashion and utility designs.