Tile is reportedly going to launch a new product that will have the ability to track items using ultra-wideband technology in place of Bluetooth, which Tile previously implemented.
Ultra-wideband technology enables short-range wireless communication and it operates at a high frequency. The technology is able to determine where another device is located, making it ideal for Tile products. Relying on ultra-wideband will also provide an added ability of spatial awareness, which can make it easier to find a device.
Ultra-wideband technology is currently available on a number of smartphones currently on the market, including iPhone 11 and later models, and also certain Android devices. Tile is also creating AR features for the Tile App, that will enable users to view an AR camera to help them locate lost items.
Ultra-Wideband Tracking Devices
Tile's Next-Gen Trackers Could Feature Ultra-Wideband Technology
Trend Themes
1. Ultra-wideband Technology - Tile's use of ultra-wideband technology instead of Bluetooth for their trackers creates opportunities for other industries to adopt UWB for short-range communication.
2. Spatial Awareness Tracking - Utilizing UWB technology to track item location could disrupt the inventory management industry with more precise and accurate tracking capabilities.
3. Augmented Reality Features - The development of AR features in the Tile app may lead to new opportunities for other retailers to incorporate AR experiences into their own products and marketing strategies.
Industry Implications
1. Consumer Electronics - The consumer electronics industry can benefit from UWB technology in creating more precise and intuitive location-tracking features in their own products.
2. Logistics - Adopting UWB technology for tracking inventory can potentially revolutionize the logistics industry with more accurate and efficient tracking capabilities.
3. Retail - The development of AR features in the Tile app could inspire other retailers to create their own AR experiences for their customers to improve user engagement and drive sales.