Arriving in time for the New Year, Yitty's 'UltraLift' collection, curated by artist Lizzo, introduces a fresh collection of shapewear that maintains the brand's commitment to inclusivity. Available in sizes XS-6X, the collection spotlights the 'UltraLife BootySculpt Legging' and the 'Square Neck Bra.'
The 'UltraLife BootySculpt Legging' boasts additional compression on inner and outer thighs, heart-shaped seams, bonded shaping panels, and a doubled waistband to keep consumers secure. The Square Neck Bra complements the collection with no-dig straps, stabilizing interior technology, and wire-free support for a subtle lift. This item maintains a tight fit, allowing consumers to engage in various high-intensity activities, including pilates and barre.
Interested consumers can visit YITTY's website to purchase the new 'Ultralift' collection.
Sculpting Shapewear Additions
YITTY Debuts a New Inclusive Shapewear Collection Called 'Ultralift'
Trend Themes
1. Inclusive Shapewear - The 'UltraLife BootySculpt Legging' and the 'Square Neck Bra' are part of YITTY's 'UltraLift' collection, which aims to provide inclusive shapewear options for consumers of all sizes.
2. Compression Technology - YITTY's 'UltraLife BootySculpt Legging' features additional compression on inner and outer thighs, bonded shaping panels, and a doubled waistband for maximum support and a secure fit.
3. Wire-free Support - The 'Square Neck Bra' from YITTY's 'UltraLift' collection offers wire-free support and stabilizing interior technology for a subtle lift, without compromising comfort.
Industry Implications
1. Fashion Retail - Inclusive shapewear collections like YITTY's 'UltraLift' provide opportunities for fashion retailers to tap into the growing demand for body-positive and size-inclusive clothing.
2. Fitness and Activewear - The compression technology and tight fit of YITTY's 'UltraLife BootySculpt Legging' make it suitable for high-intensity activities like pilates and barre, presenting opportunities in the fitness and activewear industry.
3. Intimate Apparel - The wire-free support and stabilizing interior technology of the 'Square Neck Bra' in YITTY's 'UltraLift' collection offer potential for innovation in the intimate apparel industry.