The beloved essentials brand Universal Standard, recently announced it will be launching a size-inclusive underwear line called the UltimateS underwear collection.
Universal Standard, has always prided itself on offering basics and essentials in a wide range of sizes. Now the brand is adding underwear to its portfolio as well. The UltimateS underwear collection will be available in sizes 00 to 40 to cater to a wide range of body types. The underwear also comes in three different silhouettes — Bikini, High Rise Thong, and High Rise Brief — so wearers can choose their perfect fit. Best of all, each item is crafted from sustainable antimicrobial, moisture-wicking fabric, which not only offers a comfy fit, but also keeps the wearer feeling fresh and dry.
Size-Inclusive Underwear Lines
The UltimateS Underwear Collection Comes in Sizes 00 to 40
Trend Themes
1. Size-inclusive Underwear - An opportunity for fashion companies to create more clothing lines catering to individuals of all shapes and sizes.
2. Sustainable Fabric - An opportunity for companies to innovate using sustainable and environmentally-friendly materials for their products.
3. Antimicrobial Underwear - An opportunity for health organizations or companies to develop a more hygienic solution for personal undergarments.
Industry Implications
1. Fashion - An opportunity for clothing brands to increase inclusivity by expanding their size range.
2. Sustainability - An opportunity for companies to create products that are environmentally conscious and use sustainable materials like Universal Standard's UltimateS line.
3. Healthcare - An opportunity for medical companies or organizations to develop more hygienic solutions for personal undergarments.