The 'Ultifresh' gear is a new line of activewear that is designed with sports and travel in mind to offer wearers an enhanced sense of agility when abroad, working out and much more.
The garments are all integrated with pure copper that helps to limit bacterial growth, which in turn eliminates the occurrence of odor when worn during workouts. The clothing is also breathable and flexible to make it extra comfortable for athletes or travelers who spend extended periods being active or sedentary.
The 'Ultifresh' gear also requires less care thanks to the design that will keep it fresher wear after wear to make it perfect for keeping in your gym bag or carry-on. The garment lineup includes products for men and women such as T-shirts, singlets shorts and more.
Packable Copper-Infused Activewear
The 'Ultifresh' Gear is Anti-Odor, Lightweight and Stylish
Trend Themes
1. Copper-infused Activewear - The integration of copper in activewear garments limits bacterial growth and eliminates odor, offering a disruptive innovation opportunity in the athletic apparel industry.
2. Anti-odor Clothing - The development of clothing with built-in odor-protection technology provides an opportunity for disruptive innovation in the fashion industry, especially for those who engage in physical activities.
3. Packable Sportswear - The design of packable sportswear that requires minimal care and stays fresher wear after wear presents a disruptive innovation opportunity in the travel and athletic apparel industries.
Industry Implications
1. Athletic Apparel - The integration of copper-infused technology in activewear provides a disruptive innovation opportunity in the athletic apparel industry.
2. Fashion - The development of anti-odor clothing offers a disruptive innovation opportunity in the fashion industry, catering to consumers who prioritize comfortable and odor-free garments.
3. Travel Gear - The design of packable sportswear that stays fresh wear after wear presents a disruptive innovation opportunity in the travel gear industry, providing convenience and comfort for travelers.