Capitalizing on the comfortable wedding footwear trend, the Ugg Bridal Collection is causing a notable stir across the blogosphere.
To the horror of some and the relief of others, the Australian boot company has released a three-piece set of wedding-ready fuzzy shoes. Certainly more comfortable than many alternatives, this is an extremely casual approach to bridal wear. Appropriately decked out in sequins and colored in white pearlescent tones, the set is certainly in line with typical nuptial style. If a customer is more inclined toward a beach wedding, Ugg also features a more affordable 'Fuzzy Flip Flop' among the set.
Though only a certain type of bride would likely purchase a pair, the line is certainly a headline-making move by Ugg.
Fuzzy Wedding Shoes
The Ugg Bridal Collection is Taking The Web by Storm
Trend Themes
1. Comfortable Wedding Footwear - There is a disruptive innovation opportunity in creating more stylish and formal-looking wedding shoes with similar comfort features for brides who prioritize comfort on their big day.
2. Casual Bridal Wear - Disruptive innovation opportunities exist in creating more casual and comfortable bridal wear options for brides who do not want to sacrifice comfort for style.
3. Affordable Bridal Wear - The Ugg Bridal Collection's inclusion of a more affordable 'Fuzzy Flip Flop' creates an opportunity for other affordable bridal wear options that cater to customers with tighter budgets.
Industry Implications
1. Footwear Industry - Opportunities for disruption in the footwear industry lie in creating more comfortable shoe options for special events like weddings.
2. Bridal Wear Industry - Disruptive innovation opportunities exist in the bridal wear industry for more relaxed and casual bridal wear styles that prioritize comfort.
3. E-commerce Industry - The Ugg Bridal Collection's success highlights the importance of e-commerce sales for the bridal wear industry, creating an opportunity for more online bridal wear stores and brands.