With lockdown restrictions tightening in London, England, many consumers are desperate for a safe and socially distant night-out and Uber Box has responded by offering car rentals to those who want to watch the drive-in opera currently in place of the English National Opera.
Currently, the drive-in opera experience is open to those with vehicles, leaving a large portion of the vehicle-less population unable to attend. Uber aimed to change that by offering short-term car rentals specifically for attending a night-out at one of these shows. In addition to the four-seater car, this partnership offers front row seats and each car comes equipped with high-quality radios.
The offer is listed for approximately 100 pounds, with 10 cars available.
Ride Share Opera Events
'Uber Box' is Providing Cars to Those Who Want to Watch the Opera
Trend Themes
1. Drive-in Entertainment - Businesses can explore opportunities in offering rental cars for drive-in events such as concerts and theater shows.
2. Automotive Partnership - Automotive companies can partner with event organizers to provide rental vehicles for drive-in experiences.
3. In-car Entertainment Systems - Businesses can invest in providing high-quality radios or other in-car entertainment systems for drive-in events.
Industry Implications
1. Automotive Rental - Companies providing rental vehicles for drive-in events can disrupt the traditional car rental industry.
2. Event Planning - Event planners can tap into the drive-in trend by partnering with automotive companies and offering unique drive-in experiences.
3. In-car Audio - Companies offering high-quality in-car audio and entertainment systems can enter the drive-in market for a new customer base.