Social media marketing is something most branding and advertising firms will integrate, which is why this startup focuses specifically on Twitter insights for marketers. PostReach helps you find out who is sharing your content, offering content marketers analytics on influencers.
The new venture shows clients how far their content is spreading on the social platform and who is "amplifying" it. For those concerned with impressions and numeric proof of how their posts are performing, these Twitter insights will prove extremely useful. PostReach dives deeper by showing you who is sharing, which gives you a better sense of your target audience and demographic. They also provide simple and easy to understand "report-ready" analytics for stakeholders.
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Social Share Startups
PostReach Gives Twitter Insights and Analytics for Content Marketers
Trend Themes
1. Twitter Insights - Opportunity for startups to provide analytics and insights specifically for Twitter marketers.
2. Influencer Analytics - Opportunity to offer content marketers analytics on influencers and their impact on social media campaigns.
3. Target Audience Analysis - Disruptive innovation opportunity to provide businesses with detailed insights on their target audience through social media sharing data.
Industry Implications
1. Branding and Advertising - Opportunity for new ventures to cater to branding and advertising firms in need of specialized social media analytics services.
2. Social Media Marketing - Disruptive innovation opportunity to provide social media marketers with advanced analytics tools and insights, focusing on platforms like Twitter.
3. Content Marketing - Opportunity for startups to offer content marketers enhanced analytics capabilities to track the reach and impact of their content on social media platforms.