It's finally come true: Twitter hashtags are going to become an active feature on Facebook. Now Facebook users can use clickable Twitter-style hashtags in Facebook comments and posts as hyperlinks to similar broader topics.
While many Facebook users have been using Twitter hashtags ironically all over Facebook for awhile now, Facebook will be adding an actual hashtag feature into the comment options of posts, pictures and searches so that the hashtags can become real hyperlinked URLs. The hashtags will show up in a blue font and users will be able to click on the tags and be transferred to a broader network of posts and pictures featuring the same tags. While there isn't an advertising marketability linked to the Facebook hashtags just yet, I'm sure it will soon follow.
Crossover Social Media Features
The Twitter Hashtags are Officially Coming to Facebook
Trend Themes
1. Crossover Social Media Features - The integration of social media features across multiple platforms presents opportunities for businesses targeting a wider range of potential customers.
2. Clickable Hashtags for Facebook Posts - The addition of clickable hashtags to Facebook will open up new marketing and engagement opportunities for businesses looking to broaden their reach and find new audiences on the platform.
3. Hyperlinked Hashtags for Broader Topics - The use of hyperlinked hashtags for broader topics on Facebook could help businesses tap into popular conversations and gain greater visibility for their products or services.
Industry Implications
1. Social Media Marketing - The integration of hashtags on multiple social media platforms will require social media marketers to develop new strategies to engage with audiences across different channels and optimize the visibility of their content.
2. Digital Advertising - As Facebook expands its advertising capabilities to include clickable hashtags, there is an opportunity for digital advertisers to target audiences based on their interests and participation in specific conversations or trends.
3. Online Communities - Clickable hashtags can facilitate the growth of online communities by enabling easier navigation and discovery of related content, offering businesses the ability to build relationships and interact with potential customers in a more organic way.