A play off of the "power braid" -- popularized by Angelina Jolie as Lara Croft -- the twisted ponytail is being seen everywhere and both on and off the catwalk this year. Helping to achieve this look without any stylists or fashion gurus is Conair's new 'Quick Twist' from infinitiPRO.
This rotating hair tool makes the complicated look easy to achieve yourself. Separating a ponytail into two sections, the gadget places each part under two pink hooks that get slid down to ensure that both sections are smooth and even. These individual parts are rotated with the push of a button and are then spun together in the opposite direction -- securing the twisted ponytail in place.
This hair tool turns a demure and overdone ponytail into a stylish look that recently emerged at the Spring 2016 shows seen at New York's and London's Fashion Weeks.
Swivelling Hair Tools
Conair's New 'Quick Twist' Achieves the Popular Twisted Ponytail Runway-Look
Trend Themes
1. Twisted Ponytail Trend - Opportunity for hair tool companies to create innovative tools that simplify the process of achieving a twisted ponytail hairstyle.
2. DIY Hair Styling Tools - Opportunity for companies to develop user-friendly hair styling tools that allow consumers to create professional hairstyles at home.
3. Rotating Hair Gadgets - Opportunity for hair tool manufacturers to create rotating hair gadgets that enable easy and efficient hairstyling.
Industry Implications
1. Hair Tool Manufacturing - Opportunity for hair tool manufacturers to capitalize on the demand for innovative hair tools that cater to current hairstyle trends.
2. Beauty and Personal Care - Opportunity for companies within the beauty and personal care industry to introduce new hair styling products that cater to the DIY hair styling trend.
3. Fashion and Beauty Retail - Opportunity for fashion and beauty retailers to stock and market rotating hair gadgets that enable consumers to recreate trendy hairstyles at home.