As many users know, formatting a post to fit into the 140-character Tweet length limitation can sometimes be difficult. In order to make it a little easier, the social media giant is set to revise what it counts towards this.
In order to do so, it will no longer include quoted Tweets, polls, videos, images, GIFs and other attachments in the Tweet length limitation -- allowing users to better express themselves. Additionally, the company won't include mentioned usernames either, making it much less problematic to get information out to multiple accounts at once.
While this may increase the likelihood of spam on one end, representatives of Twitter hope that the freedom to do so will result in more positive dialog amongst users. The update will come into effect as of September 19th.
Revised Social Media Postings
Twitter Will Be More Generous with Its 140-Character Tweet Length
Trend Themes
1. Expanded Tweet Length - The removal of attachments and mentioned usernames from the character limit allows users to express themselves more fully on Twitter.
2. Enhanced User Engagement - By enabling users to have longer and more expressive tweets, Twitter aims to encourage positive dialog and interaction among its users.
3. Reduced Communication Barriers - The removal of mentioned usernames makes it easier for users to disseminate information to multiple accounts at once.
Industry Implications
1. Social Media - The change in tweet length limitation opens up new opportunities for social media platforms to improve user experience.
2. Online Advertising - The expanded tweet length provides advertisers with more space to deliver their messages and engage with their target audience on Twitter.
3. Digital Marketing - The increased character limit allows digital marketers to convey more information and create engaging content for their Twitter campaigns.