Using Twitter, fans of tennis star Jo-Wilfried Tsonga can now help him train by lobbing tennis balls with the 'Tweet & Shoot' campaign. The campaign was launched to promote banking firm BNP Paribas in honor of 40 years of sponsorship of the upcoming French Open. Fans can go on Twitter and control a machine that fires balls at Tsonga.
Created by social media firm We Are Social Paris, the campaign uses live streaming technology combined with robots and Twitter to lob balls on a real court. Users can choose where to fire the ball on a virtual court using Twitter. An on-court robot picks a random tweet and then fires the ball. A live stream of the event will be available so users can see the results of their tweets.
Social Media-Controlled Tennis
The 'Tweet & Shoot' Campaign Lets Fans Lob Balls Using Twitter
Trend Themes
1. Social Media-controlled Events - Opportunity for social media-controlled interactive campaigns in events that require audience engagement.
2. Real-time Streaming Technology - Innovation to integrate real-time streaming technology in events for improved interactivity and user engagement.
3. Social Media-bots Integration for Sponsorships - Opportunity for campaign integration of social media and bots to promote brands and sponsorships.
Industry Implications
1. Sports - Innovation opportunity for interactive sports events with audience engagement and real-time live streaming.
2. Marketing and Advertising - The trend highlights the opportunity for integrating social media and technology in marketing and advertising campaigns using interactive experiences that improve user engagement.
3. Finance and Banking - Opportunity for finance and banking industry to fund innovative interactive technology campaigns that promote their brands and sponsorships.