Travel brochures are set to become a whole lot more informative and entertaining thanks to TV in a Card. TV in a Card is a British company that designs video-playing brochures.
TV in a Card's brochures have a 4.3-inch, 320 x 240 LCD screen. The brochures have about enough memory to play 30 minutes of video. The card's has a full control panel letting you pause, rewind and skip chapters. The audio can either be listened to using the card's miniature speakers or with the headphone jack.
With all that tech you would expect the brochures to be bulky and big, but they are actually slim and thin. While I couldn't see tourist traps or amusement parks springing for video brochures, I could see big companies and businesses attempting to woo clients with a pitch that can be rewatched at any time.
Video-Playing Brochures
TV in a Card Brings Travel Collateral Into the 21st Century
Trend Themes
1. Video-playing Brochures - Opportunity for brochures to become immersive and interactive with embedded video content.
2. Interactive Marketing Collateral - Potential for businesses to leverage video brochures as a unique and engaging marketing tool.
3. Enhanced Customer Engagement - Chance to captivate customers with personalized video experiences through video-playing brochures.
Industry Implications
1. Tourism and Travel - Disruptive innovation opportunities in the tourism industry by leveraging video brochures to showcase destinations and attractions.
2. Advertising and Marketing - Advertising agencies can utilize video brochures to create memorable and interactive campaigns for their clients.
3. Business Presentations - Opportunity for business professionals to enhance their presentations and pitch materials with video brochures, leaving a lasting impression on clients.