The world is feeling a little bit smaller every day, so the approach of this Turkish Airlines campaign is quite effective. Instead of starring full-sized tourists, the ads feature finger puppets dressed in delightful travel wear.
Despite the relative ease with which more people can now fly internationally, it's generally considered a bit of an ordeal to research flights and book airplane tickets before one can begin to realize his trip. This company aims to make the process much simpler by launching its Fly Turkish smartphone app, on which you can find and reserve seats for your next adventure. Between Venice and Beijing, this Turkish Airlines campaign by McCann Erickson advertising asserts that the world really is at your fingertips.
Personified Finger Prints
This Turkish Airlines Campaign Promotes Travel at Your Fingertips
Trend Themes
1. Virtual Destination Experience - Create virtual travel experiences for customers to preview destinations using finger puppets or other interactive mediums.
2. Mobile Travel Booking - Develop mobile booking apps that simplify the process, reducing the effort required for customers to book their desired travel experience.
3. Finger Puppet Marketing - Use finger puppets or other personified mediums to attract attention to mundane experiences and increase engagement with customers.
Industry Implications
1. Travel & Tourism - Challenge traditional methods of booking to offer more effective, user-friendly mobile experiences for bookings or tours.
2. Marketing & Advertising - Innovate marketing strategies to incorporate more interactive and engaging mediums that attract customer attention and increase brand recognition.
3. Consumer Technology - Develop more user-friendly technology such as AR/VR or AI to enhance customer experiences and therefore differentiation between competitors.